Urban Decay Eyeshadow Primer Potion - Sin

Urban Decay Eyeshadow Primer Potion - Sin. If you're a big fan of the original Urban Decay primer than you'll love the newest primer potion sin! For those who don't know about this little baby you should, and it should be the number one item in your beauty bag. The Urban Decay Primer Potion is a little bottle of goodness that you put on your eye before you apply any eyeshadow or eye makeup. It will make your eye makeup last all day without creasing or smearing.

The original formula has a white base and the new formula (SIN) has a shimmering champagne hue. I'll have swatches up soon for those of you wondering what it looks like. Many are saying that the new shade can be worn as a highlight underneath the brow bone so its like getting two products in one. The Urban Decay Potion Sin comes out later this month but if you're a Sephora Beauty Insider (all you have to do is sign up on the Sephora site to become one) you can get yours now!